Seamless Integration & Development

Built for marketing, designed for easy development

"These guys are 5 years ahead of the competition. "

CEO, Regional “Super Agency”

Develop quickly with total support

Developers can create world-class websites using the CrownPeak development environment, open architecture and their favorite web development tools.

  • Fast development and deployment of web content
  • 24/7 support
  • Access to hundreds of templates

Take advantage of plugins and integrations

The CrownPeak Platform is designed to support new channels and content through plugins and integrations so you can stay at the forefront of agility and innovation with your digital experiences.

  • Integrations with best-of-breed marketing service and support providers, including in-house, proprietary solutions
  • Integrations with nearly 100 services, including CRM, marketing automation, analytics, e-commerce, content feeds, social media and more
Content Integration

It’s easy for a developer to create an “input template” to map a content feed into the CrownPeak system. We offer hundreds of sample input templates in our template library; and we have direct integrations in place for many of the most common content sources like SharePoint, Salesforce.com and legacy CMS tools.

Dashboard Integration

CrownPeak provides a powerful and dynamic development environment that enables developers to create new plugins, gadgets, widgets and other types of extensions. Approved plugins become part of the CrownPeak Marketplace, and are generally available to all customers

Site-Level Integration

We offer two primary methods of integration at the site level. Tags allow customer to pull in a service that is then “wrapped” by the CrownPeak-delivered look and feel. The page can also be assembled at run-time in the delivery environment. CrownPeak can run different versions of content in infinite formats and operate in any delivery environment. It’s not uncommon for our customers to have different versions of content delivered in JAVA runtime, other versions delivered in .NET runtime, and still other versions of content delivered into a proprietary environment like Facebook.

Develop and deploy projects in parallel

The multi-tenant SaaS architecture of the CrownPeak Platform allows developers to build and deploy as many projects simultaneously as needed – at no extra cost.

  • Develop and deploy hundreds of projects simultaneously and on different timelines
  • Use CrownPeak in parallel with legacy systems

Pre-Built Integrations

Crownpeak comes with “out of the box” integrations with more than 60 vendors

Web Analytics

  • Google Analytics: Enterprise-class web analytics from Google.
  • Omniture / Adobe SiteCatalyst: Real-time high-performance analytics and reporting.
  • TagMan: Manage vendor tag implementations and data sharing
  • WebTrends: Measure all aspects of website statistics, traffic and visitor behavior
  • Torbit: Accurately measure website performance and quantify the impact on revenue.

CRM & Data/ Realtime

  • MS Dynamics: Enterprise resource planning and customer relationship management software applications.
  • Salesforce: Customer relationship management (CRM) software & cloud computing
  • Peoplesoft: Cloud-based software product suite owned by Oracle
  • DemandBase: Targeting and personalization platform for business to business websites.
  • MaxMind: Determines the geographical location of website visitors.

Testing, Targeting & MetaData

  • Omniture Test &Target: Online testing and optimization platform to track conversions.

Marketing Automation/ Email

  • Marketo: Provides marketing automation software that requires little input from IT.
  • Silverpop: Digital marketing technology that unifies email, mobile, and social.
  • Eloqua: Delivers marketing automation and revenue performance management software.
  • ExactTarget: Targeted email marketing provider for Fortune 500 and Small Businesses.
  • SMTP: Internet standard for electronic mail.

eCommerce

  • MarketLive: eCommerce software and services for mid to upper tier retailers
  • Venda: SaaS provider of on-demand ecommerce to retailers.
  • Authorize.Net: Payment gateway enables internet merchants to accept online payments.

Translation Management

  • L10NBRIDGE: Provides language localization and translation products to global companies.
  • Sajan: Cloud-based translation software and global language services.
  • Translations.com: Offers services and software related to language support and localization
  • Transperfec: International multilingual translation and interpreting services.
  • EC Innovations: Provides localization services and employs ISO-certified work-flows.
  • InterPro Translation Solutions: Enables clients to deliver multilingual products to their global audiences.

Document Management/ Collaboration

  • Sharepoint: Web application platform developed by Microsoft and launched in 2001.
  • Box: Online file sharing and Cloud content management service.
  • DropBox: Free file sharing application for documents, files and photos.
  • FTP: Standard network protocol used to transfer files from one host to another

Authentication and Access Control

  • JanRain & OpenID: Platform to manage user identity and profile data.
  • ADFS & LDA: Software created to provide users with Single Sign-On access.
  • Federated Authentication: Protocol to establish identity trust between disparate systems.

Governance / Compliance

  • ActiveStandards: Website Quality Management platform marries marketing and technical teams.
  • Keynote: Creates presentations with easy-to-use tools and dazzling effects.
  • Site 24x7: Free and paid remote website monitoring services.
  • NeuStar Provider of real-time information and analysis to internet properties.

Social Media

  • Twitter: Free online social networking and microblogging service.
  • Facebook: A social utility that connects people with friends and others.
  • Hootsuite (Seesmic / Ping.fm): Manages multiple social media accounts with a single log-in.
  • Google+: A social networking platform offering online and video meetups.
  • LinkedIn: Social networking platform for business connections and networking.
  • Engage Sciences: Measures and tracks social media marketing campaigns.
  • Share This / Add This A widget that allows users to easily share content.

Search

  • Google Appliance and Google Site Search: Finds local businesses, displays maps and driving directions.
  • MS Office: Office suite of desktop applications, servers and service.
  • Calendaring: A table showing the months, weeks, and days in one year.

Community & User Generated Content

  • Lithium: Social software that helps companies build online communities.
  • Jive: Software that creates communities for business collaboration.
  • Pluck: Commuinity based software for customer management.
  • Igloo Software: Creates intranets for collaboration and conversations.
  • Bitly: URL shortenening and bookmarketing service.
  • Disqus: Global content system that facilitates discussions.
  • WordPress: Publishing platform with a focus on usability.
  • TypePad / Moveable Type: Service for hosting and publishing weblogs and photos.

Content

  • InQuira: Social software that helps companies build online communities.
  • Wikimedia / Alfresco: Software that creates communities for business collaboration.
  • Feed Blitz: Commuinity based software for customer management.
  • Brafton: Online content agency that offers integrated content marketing services.
  • Feedburner: Creates intranets for collaboration and conversations.
  • Business Wire: URL shortenening and bookmarketing service.

Video

  • YouTube: Host and video player for user generated videos
  • Brightcove Video hosting platform and online video player solution.
  • Kaltura: Distributes and monetizes video on any device.

Other

  • Google Maps: Finds local businesses, displays maps and driving directions.
  • MS Office: Office suite of desktop applications, servers and service.
  • Calendaring: A table showing the months, weeks, and days in one year.

Tools for Today’s Digital Marketer

CrownPeak gives marketers an arsenal of powerful tools to support the most sophisticated digital campaigns.
Content Authoring & Layout

Create sophisticated websites, landing pages, micro sites, mobile sites and more with an intuitive authoring and editing platform that, once setup, anyone can use - no coding required.

Integrated Campaign Management

Go beyond email to reach your customers and prospects. Create, launch and manage multichannel marketing campaigns across web, mobile, social media, kiosks, ATMs and whatever other channels you use.

Media Asset Management

Access all your digital marketing assets (like images, text, video, creative designs, etc.) in one central place, and easily leverage them across all channels. Shared permission-based access gives you the flexibility and control to maintain brand consistency regardless of format or location.

Localized Marketing

Build localized websites that deliver a great user experience with languages, images, products and offers that are specific to a country or region, while keeping the overall brand experience consistent across the globe.

Personalization

Identify target segments, compile relevant content and deliver it via multiple channels - smartphone, tablet, website, and kiosks. Use event triggered marketing (if X happens, then deliver Y content) to personlaize the website experience using a variety of available data.

Analytics

Make better decisions with integrated best-of-breed analytics. In a single dahsboard, you get targeting and testing results, social media analytics, conversion results and key data that is integrated from anyrelevant 3rd party system. The result is a clear picture of what’s happening, what’s working and what’s not.