"I've been in this business for 15 years and until we worked with CrownPeak,
I had no idea empowering hundreds of global site managers could be easy."

EVP EBusiness, Global 1000 Insurance Company

Complete Control of the Digital Experience Layer^™

Digital Marketers need full control over the channels where they deliver digital experiences. Only CrownPeak lets enterprise digital marketers independently own the Digital Experience Layer^™.

Independent control of digital content, look and feel
Seamless integration with IT-managed components
Enable non-technical teams to localize, personalize, and optimize for mobile devices

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Leverage the power of SaaS

CrownPeak’s Software-a-Service (SaaS) architecture makes digital marketing cheaper, faster, fresher and easier.

Receive continuous, instant software updates at no additional cost
Access content any time and any place

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Create more with flexible software architecture

CrownPeak makes every aspect of creating, managing, measuring and distributing digital content globally across channels faster and easier.

Decoupled deployment structure
Scalable
Seamless integration with other systems and platforms

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Maximize Integration and Empower Developers

CrownPeak’s platform gives developers the freedom to quickly build and integrate web projects – without getting bogged down by time-consuming maintenance and tasks and vendor-specific programming languages.

Get development support 24/7
Over 60 pre-built integrations with major marketing platforms
Use existing programing language and development skills

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Build global brands with multi-site management

Market locally and manage globally with CrownPeak’s central organization that lets regional marketers control their content.

Deploy content globally to as many targets as needed, at any time
Enable international teams with multiple language support
Integrate with translation tools and services

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Management
Digital Experience

Content Authoring & Layout

With CrownPeak, you don’t need to to be a programmer. Using our intuitive content authoring tools, you can create and manage amazing websites, mobile sites, landing pages and more – all from one place.

Content entry via WYSIWYG editor
Quick inline editing
Configurable page layouts
Extensive content search tools
Integrated media library
Automated image resizing
Content-targeting for multiple destinations within and across sites
Built-in content analytics
Configurable inbox, alerts and workflows
Collaboration and commenting on content

IMAGES:

Editing page showing inline editing with images
Adding media to a pages
Preview of content across platforms and languages

Dashboard

View all your content management data and analytics in one place. CrownPeak’s customizable dashboard provides insight into your marketing content and performance.

Unified view of marketing content performance and customer engagement
Flexible widgets to include any metric, content or data source
Customizable, personalized dashboard

Workflow & Security

You can manage content at every level using CrownPeak’s sophisticated permission management system to grant rights to users, groups and roles. The system is already configured with preset workflows, which can be customized, to get your content moving.

Out-of-the box workflows for small work teams, multi-lingual sites, content-sharing multi-site, segmented email creative and other advanced workflow scenarios
Easy-to-configure custom workflow designer interface
Infinite workflows, down to the individual user or asset level
Full system audit, tracking every action in the system
Ability to hide content or functions from any user or groups of users
Permissions integration with content systems like SharePoint

We understand the security and workflow requirements of global enterprises. Your content and customer data is a valuable asset that must be protected. As a result, we have built our Workflow and Content Security capabilities to be managed at varying levels of detail.

Within CrownPeak, you can manage content at the component and element levels using a sophisticated permission management system to grant rights to users, groups and roles. Strict role-based access control (RBAC) is enforced, down to the individual asset level, if required. The platform comes standard with full auditing and reporting capabilities.

Workflows:

CrownPeak provides a rich set of preconfigured workflows, including support for many of the more complex scenarios such as language translation, content collaboration and approval processes in regulated environments
Workflows can be copied, improved and adjusted easily using graphical configuration tools – no programming required.
Individual departments and local regions can independently design workflows to suit their local business models and regulatory and compliance requirements, as well as their local resources and timelines.
Central administrators can leverage CrownPeak security to regulate access to critical common components, such as brand style sheets, navigation mechanisms, legal disclosures, document retention and expiry policies.

Analytics

CrownPeak offers integrations with every major analytics platform through the CrownPeak Marketplace.

Detailed insights into what’s working and what’s not
Integrations with all major analytics platforms
Access to all analytics data regardless of source via the dashboard
Advanced reporting features
Real-time analytics for campaign optimization

See the complete list of analytics integrations.

Analytics are what separate good websites from great digital experiences. Analytics give you the data that shows if a website is achieving its objectives. If it isn’t, analytics will indicate which elements should be changed to deliver the desired results.

Without quality analytics, closed loop marketing activities are almost impossible to execute effectively

Content from analytics integrations is aggregated on the CrownPeak Dashboard and available in the context of the authoring experience.

Media Asset Management

In CrownPeak’s centralized media library, assets can be created, stored, annotated, catalogued, retrieved and distributed anywhere. Whether they’re photos, graphic images, videos, music, copy, ads or landing pages – you never have to worry about losing them

“Marketing organizations that invest in marketing asset management will reduce agency costs by 25%, decrease time to market by 75% and improve content usage by 50%.”
Gartner Group, Marketing Process Study 2012.

Integration with CrownPeak Workflow
Version control and revision history
Integrated preview
Advanced meta tagging
Advanced search options
Detailed logging
XML support
Asset collaboration and sharing
Integrations with digital asset systems and delivery platforms such as YouTube, BrightCove and SlideShare

Search

Integrating effective search functions used to be a major headache. CrownPeak Search is completely configurable and painless to embed into any website structure, making even the most complex websites easy to navigate.

CrownPeak Search can serve up search results for known and anonymous visitors. The entire experience is transparent, as visitors see content driven solely by their activity, navigation and other third-party data, in additional to any search term they might have entered into a traditional search dialog box

Faceted Navigation
Improve the ability for customers to find products in a catalog.
Forced Results
Prioritize and control results for the most important searches.
Related Articles
Automatically generate links to related articles from within the site or across multiple sites.
Embedded Search
Capture a specific search result and embed that result in any page on the site.
Targeting & Personalization
Embed search results or forced results to different visitors.
Multi-Site Search
Search results can be returned from multiple sites simultaneously, allowing for aggregation of large content sources
Section & Category Search (Advanced Search)
Search only relevant sections of your site(s), sort those results in priority, or automatically cluster those results in dedicated pages or indexes.
Customized Results
Return unique titles and/or descriptions that don’t necessarily match the title of the document.
In-Context Results
Search results can be presented in context, with the search term highlighted in both the search results and in the selected target document
Alternate Spelling
Search uses your site as a dictionary and suggests alternate queries.
PDF & MS Office Documents Search
Return relevant results based on a full text search of dozens of document types, and indicate results with the appropriate icons.
XML & JSON Results Return
Return results in XML, RSS-formatted XML, HTML, JSON, or any other standard format for parsing and insertion into a specific page or database.
Password-Protected Sites Search
Search protected areas of sites, including subscription sites, extranets or intranets.
Security Management
Deliver results only to visitors who have permission to see them.
Scheduled Crawling
Set a schedule and pace for crawling or manually index your site at any time.
Control Over Indexing Timing & Depth
Define how fast and how deep to scan your web server.
Multiple Domains Indexing
Index as many domains as you want including mixed environments by file formats, content types, and databases, including dynamic, internal and external content
Comprehensive Reporting
Identify successful indexes, pages dropped, broken links, dynamic links with easy to use color-coded reports
Guaranteed Speed
Deliver relevant results back in sub-second times - guaranteed.
Meta Data Creation & Query
Create specific metadata for your site, and provide relevant content on individual pages.
Automated E-Commerce Links
Automate the process of relating products to specific catalog pages including e-commerce links from partner sites.
Content Syndication
Push content widgets out to partner web sites.

Dynamic Content

The CrownPeak Platform allows content authors to deliver dynamic content with personalization, localization, contextual content delivery, segmentation, targeting or testing.

Access to multiple data sources (in-house and third-party systems)
Personalization based on behavior, profile or event triggers
Integrated approach to content delivery

You can design digital experiences that deliver dynamic, individualized content that is selected using rules based on four data types:

Ambient
Behavioral
User-provided
Third-party.

Using your existing CRM system, or third-party data source, you can deliver location-based content using visitors’ IP addresses, industry-specific information based on DemandBase data or unique promotions or offers based on keyword search terms or meta tags associated with specific content. The options are almost endless.

Mobile Marketing

Mobile experiences are about providing the right content at the right time, in the right context.

The CrownPeak mobile philosophy combines the best in responsive design with the best in mobile optimization so you can design and implement truly mobile experiences throughout the entire sequence of online behaviors.

Customization tools for mobile platforms, devices or segments
Native responsive design principles
Segment targeting, personalization and content testing for mobile visitors
Behavior analytics
Mobile output previews
Mobile output testing in staging environment

Social Media

CrownPeak lets you manage all your social media content from the same system as the rest of your digital content. You get an economy-of-scale that will improve efficiency and effectiveness. The interface to manage social media content is easily shared with your marketing agencies and partners. Best of all, you can use content from web, mobile and email in social media channels, and capture content from social media channels and use it in web, mobile and email.

Unique content publishing to different social media networks
Interactions tracking – aggregated (via the dashboard) or content-level (via the authoring environment)
Content targeting for social media segments
Facebook grids management with emulation-level preview
Social media content capturing and incorporation into web or mobile

Localized Marketing

Global companies need to market locally. With CrownPeak, it’s possible to maintain global brand standards and consistency while allowing local groups to create, launch and manage their own web and mobile sites, campaigns and social media content.

CrownPeak comes complete with an integrated translation management framework for multi-site and multi-language management. This framework allows content managers to identify a primary language and link it to one or more subordinate languages

When content in the primary language is modified, content owners of the subordinate languages are automatically notified so that they can make the necessary adjustments. These steps may include manual delegation of translation to a third party or leveraging one or more integrations to third-party translation management services.

Regardless of the translation strategy, CrownPeak ensures content is continually managed within the defined workflow.

Full translation workflow, including independent content mappings
Model sites for regions or products to enable rapid rollout
Shared content or functional modules for regional marketers
Control of core brand elements to give regional marketers freedom to market locally
Infrastructure that immediately moves local content to local delivery (CDN + global dynamic deployment)
Global end-user support and services 24/7/365

Content Targeting & Personalization

With CrownPeak, you can improve the performance of your global websites by personalizing content on specific pages, landing pages, campaigns, promotions, social media networks, mobile experiences and more.

Segment-driven content targeting and delivery
Localization using language translations
Dynamic delivery for targeting, testing and segmentation

Rapid Deployment

Launch your projects faster. With the CrownPeak platform, you don’t have to worry about tedious setup, deployment and maintenance details because CrownPeak does it all for you.

What you get:

Faster time-to-market of new websites, landing pages and campaigns
Ability to develop projects in parallel, on accelerated timelines, using different teams if necessary
Project previews in a staging environment that doesn’t compromise your live environment
Ability to give access to agencies and other third parties while controlling review and approval processes
Capacity to launch multiple projects on different timelines in different countries

CrownPeak’s SaaS-based approach means that development of your solution is much simpler. You focus on the input, output, formatting and functionality you need to deliver a unique digital experience. Leave the setup, deployment, network and hardware management, database calls, database management, stress testing and performance management to us.

Launch projects in-house using existing marketing resources – no IT assistance required
Train your agency in a single day and have them launch for you – or let us jump in to help
Develop an unlimited number of projects simultaneously

Tools for Today’s Digital Marketer

CrownPeak gives marketers an arsenal of powerful tools to support the most sophisticated digital campaigns.

Content Authoring & Layout

Create sophisticated websites, landing pages, micro sites, mobile sites and more with an intuitive authoring and editing platform that, once setup, anyone can use - no coding required.

Integrated Campaign Management

Go beyond email to reach your customers and prospects. Create, launch and manage multichannel marketing campaigns across web, mobile, social media, kiosks, ATMs and whatever other channels you use.

Media Asset Management

Access all your digital marketing assets (like images, text, video, creative designs, etc.) in one central place, and easily leverage them across all channels. Shared permission-based access gives you the flexibility and control to maintain brand consistency regardless of format or location.

Localized Marketing

Build localized websites that deliver a great user experience with languages, images, products and offers that are specific to a country or region, while keeping the overall brand experience consistent across the globe.

Personalization

Identify target segments, compile relevant content and deliver it via multiple channels - smartphone, tablet, website, and kiosks. Use event triggered marketing (if X happens, then deliver Y content) to personlaize the website experience using a variety of available data.

Analytics

Make better decisions with integrated best-of-breed analytics. In a single dahsboard, you get targeting and testing results, social media analytics, conversion results and key data that is integrated from anyrelevant 3rd party system. The result is a clear picture of what’s happening, what’s working and what’s not.