Web Content Management for the Modern Marketer

Speed and integration yesterday’s digital marketers could only dream of.

"Nobody saw value in digital marketing until we moved to CrownPeak.
Now we're moving the needle for this company!"

VP Digital, Global Professional Services Company

Deliver Exceptional Digital Experiences (without IT)

Marketers need full control over the channels where they deliver their digital experiences. With CrownPeak, marketers independently own the Digital Experience Layer.

  • Control digital content’s look and feel
  • Seamlessly integrate IT-managed components
  • Enable non-technical teams to localize, personalize and optimize for mobile devices

CrownPeak's SaaS-based architecture separates marketing-driven elements that drive the digital experience into their own secure and manageable environment, called the Digital Experience Layer. This Digital Experience Layer consists of marketing content, look and feel, personalization, localization and mobile optimization.

Managing the Digital Experience Layer as a separate function enables organizations to launch new web and mobile projects and campaigns fast, without any IT effort. Marketing can implement CrownPeak directly and gain full control over the entire digital experience, often for less than the cost of having an agency do a small campaign.

  • Empower regional groups while maintaining control over corporate data, security, and regulatory requirements
  • Quickly launch and update new websites, landing pages or campaigns without IT involvement
  • Unleash multiple agency resources with a single interoperable platform
  • Deliver and manage content across multiple channels
  • "Wrap" IT-managed portals and applications with personalized marketing content

Drive results with game changing digital tactics

CrownPeak transcends traditional IT-dependent web content management by handing powerful tools to the digital marketer. With CrownPeak, marketers can avoid the pitfalls of on-premise systems and focus on driving business results with exceptional campaigns.

Launch websites FAST

Every day a project waits to go live results in lost revenue. CrownPeak eliminates these missed opportunities by enabling site launches and updates in a fraction of the time required by on-premise solutions.

  • Launch complex, dynamic sites in as little as six weeks
  • Eliminate lengthy and costly migration processes
  • Develop an unlimited number of projects simultaneously

With CrownPeak you can launch as many web and mobile projects as you want, as fast as you can create them. The CrownPeak platform makes rolling out new projects easier, faster and more cost-effective than ever before. Complex projects that once required multiple levels of IT-managed QA and implementation can now be quickly deployed in a number of ways.

  • Launch projects in-house using existing marketing resources – no IT assistance required
  • Train your agency in a single day and have them launch for you – or let us jump in to help
  • Give access to agencies and other third parties while controlling review and approval processes

“We used to do a new web project twice a year. We now do web, mobile, social projects every month. CrownPeak has made us truly agile.”

Director Digital Marketing, $2B Data and Analytics Firm

White Paper:

Rapid Launch - A Case Study (TDB)

Download Whitepaper

Leverage the benefits of SaaS

Software-as-a-Service (SaaS) is a delivery model in which software and associated data are centrally hosted on the Internet rather than on-premise, which was the traditional model for digital content management.

  • Enjoy lower operating costs
  • Access projects anytime, anywhere
  • Experience unprecedented speed and security
White Paper:

On-Premise v. SaaS WCM

Download Whitepaper

Enhance or replace legacy systems quickly and elegantly

Most on-premise web content management systems are too inflexible and slow to meet the needs of today's marketers. Unfortunately migrating from one on-premise solution to another can take up to a year. CrownPeak is the only platform that offers multiple solutions for solving this problem quickly and elegantly:

  • Replace existing systems in a fraction of the time required by other vendors
  • Leave content in place and enhance existing systems with CrownPeak's capabilities
  • Use CrownPeak for urgent projects and gradually migrate site content to the CrownPeak platform

Most global companies have web content management platforms in place. However, few are satisfied with the speed and flexibility of these systems and their features. These platforms are typically managed by budget-strapped IT departments that don’t have the resources to keep up with marketing needs.

CrownPeak can completely replace existing enterprise web content management infrastructures, while minimizing – often even eliminating – the migration process. Alternately, CrownPeak can "wrap" marketing-driven digital experiences around core business functions like e-commerce, support, look-up, quotes or even existing web content management systems

For organizations that require centrally managed content, CrownPeak can serve the central content repository or run side-by-side with systems such as Vignette, Adobe, Tridion, Oracle, EMC and Interwoven. This allows digital marketers to get critical projects live while leaving existing sites in existing systems. This can extend the life of current CMS implementations while enabling digital marketers to deliver improved experiences to website visitors.

Tools for Today’s Digital Marketer

CrownPeak gives marketers an arsenal of powerful tools to support the most sophisticated digital campaigns.
Content Authoring & Layout

Create sophisticated websites, landing pages, micro sites, mobile sites and more with an intuitive authoring and editing platform that, once setup, anyone can use - no coding required.

Integrated Campaign Management

Go beyond email to reach your customers and prospects. Create, launch and manage multichannel marketing campaigns across web, mobile, social media, kiosks, ATMs and whatever other channels you use.

Media Asset Management

Access all your digital marketing assets (like images, text, video, creative designs, etc.) in one central place, and easily leverage them across all channels. Shared permission-based access gives you the flexibility and control to maintain brand consistency regardless of format or location.

Localized Marketing

Build localized websites that deliver a great user experience with languages, images, products and offers that are specific to a country or region, while keeping the overall brand experience consistent across the globe.

Personalization

Identify target segments, compile relevant content and deliver it via multiple channels - smartphone, tablet, website, and kiosks. Use event triggered marketing (if X happens, then deliver Y content) to personlaize the website experience using a variety of available data.

Analytics

Make better decisions with integrated best-of-breed analytics. In a single dahsboard, you get targeting and testing results, social media analytics, conversion results and key data that is integrated from anyrelevant 3rd party system. The result is a clear picture of what’s happening, what’s working and what’s not.