Software Architecture

Architecture to Meet Marketers’ Needs

Limitless scalability, seamless integration

CrownPeak makes every aspect of creating, managing, measuring and distributing digital content globally across channels much faster and easier. To provide such an easy-to-use environment, the CrownPeak architecture is separated into two conceptual areas: content management and content delivery. This separation is key to the platform’s ability to support digital content delivery on any device via any channel, regardless of the underlying technology. This model, called decoupled deployment, allows for almost limitless scalability and seamless integration with other systems and platforms.

Decoupled deployment

CrownPeak’s content deployment environment is separate from the core content functions, and operates in a high-availability cloud environment, spread across the globe. This decoupled approach allows for faster response times and almost limitless targeting opportunities using personalization, localization and behavior or event triggers.

Content management templates present content into elements that can be displayed in any target environment. These elements may be HTML pages, ASPX, JSP, XML, JSON, JavaScript, images, movies or anything else required for either the website experience or for delivery to external systems. These elements are transferred via secure channel to relevant hosting platform(s), which may be public-facing web servers, a digital signage solution, sales force automation system or CRM service located anywhere in the world.

Dynamic content is delivered via client-side or server-side integrations embedded in the content. Personalized content, being targeted or tested for specific visitors, can be delivered via tag-based calls that retrieve dynamic content from CrownPeak servers at runtime. Similar integrations with a wide variety of third party services are also available transparently through the CrownPeak API.

When delivered to the target platform, the content has no dependency on the CrownPeak environment. The result is a high level of availability for all your websites, landing pages, mobile sites and more.

Eliminate extra costs

With the hosted model, every time a server is added somebody has to pay for it. Every time there is an upgrade, somebody has to perform it. Every integration is a one-off, specific to a single customer. These expensive tasks are eliminated in CrownPeak–all upgrades and integrations are available to every customer at no extra cost.

Content management

Repository: Houses all content assets, workflow definitions, security configuration and template elements comprising your overall CrownPeak configuration.

Application Layer: Houses the components required to configure the end-user experience including general content management, security, workflow and publishing services.

Content delivery

The content delivery section includes both a globally distributed, highly available hosted web server platform and a full suite of dynamic testing, targeting, personalization and search services.