"The ability to make major changes overnight has revolutionized our success levels in digital marketing."
Senior Marketing Executive, Global Professional Services FirmPrudential
Prudential selected CrownPeak to “wrap” a retirement management portal with a responsive digital experience. By separating all of the content and user experience from the back-office systems, the marketing team is able to rapidly roll out, easily make changes, and to target specific content to specific audiences. The prototype took 4 weeks. Final launch took another 3. Following launch, Prudential Retirement’s marketing team has customized and personalized the system for dozens of special audiences.
Skype
Skype chose CrownPeak to create unique and highly optimized elements of their digital experience like Skype Store and the Skype App Directory. It is impossible for a visitor to Skype’s web and mobile sites to tell which experiences come from CrownPeak, which come from 3rd party providers, and which come from the CMS stack managed by the Skype product team. Gaining direct control of the Digital Experience Layer has enabled a huge jump in agility and success for Skype’s entrepreneurial groups.
MetLife
MetLife selected CrownPeak for a global brand roll-out following a major acquisition. With over 50 global markets, local agility and central brand control were important requirements. Because each of the regions needed to manage their own localized marketing efforts after the launch, the ability to enable dozens of projects to be implemented simultaneously and the ability of the Digital Experience Layer to work together with existing systems operating in different environments have been key success factors.
Tools for Today’s Digital Marketer
CrownPeak gives marketers an arsenal of powerful tools to support the most sophisticated digital campaigns.
Content Authoring & Layout
Create sophisticated websites, landing pages, micro sites, mobile sites and more with an intuitive authoring and editing platform that, once setup, anyone can use - no coding required.
Integrated Campaign Management
Go beyond email to reach your customers and prospects. Create, launch and manage multichannel marketing campaigns across web, mobile, social media, kiosks, ATMs and whatever other channels you use.
Media Asset Management
Access all your digital marketing assets (like images, text, video, creative designs, etc.) in one central place, and easily leverage them across all channels. Shared permission-based access gives you the flexibility and control to maintain brand consistency regardless of format or location.
Localized Marketing
Build localized websites that deliver a great user experience with languages, images, products and offers that are specific to a country or region, while keeping the overall brand experience consistent across the globe.
Personalization
Identify target segments, compile relevant content and deliver it via multiple channels - smartphone, tablet, website, and kiosks. Use event triggered marketing (if X happens, then deliver Y content) to personlaize the website experience using a variety of available data.
Analytics
Make better decisions with integrated best-of-breed analytics. In a single dahsboard, you get targeting and testing results, social media analytics, conversion results and key data that is integrated from anyrelevant 3rd party system. The result is a clear picture of what’s happening, what’s working and what’s not.
Copyright © 2001 - 2013 CrownPeak. All right reserved. | Disclaimer | Call Us 1.800.887.1944
