CrownPeak's SaaS-based architecture separates marketing-driven elements that drive the digital experience into their own secure and manageable environment, called the Digital Experience Layer^™. This Digital Experience Layer consists of marketing content, look and feel, personalization, localization and mobile optimization.

Managing the Digital Experience Layer^™ as a separate function enables organizations to launch new web and mobile projects and campaigns fast, without any IT effort. Marketing can implement CrownPeak directly and gain full control over the entire digital experience, often for less than the cost of having an agency do a small campaign.

• Empower regional groups while maintaining control over corporate data, security, and regulatory requirements
• Quickly launch and update new websites, landing pages or campaigns without IT involvement
• Unleash multiple agency resources with a single interoperable platform
• Deliver and manage content across multiple channels
• "Wrap" IT-managed portals and applications with personalized marketing content

With CrownPeak you can launch as many web and mobile projects as you want, as fast as you can create them. The CrownPeak platform makes rolling out new projects easier, faster and more cost-effective than ever before. Complex projects that once required multiple levels of IT-managed QA and implementation can now be quickly deployed in a number of ways.

• Launch projects in-house using existing marketing resources – no IT assistance required
• Train your agency in a single day and have them launch for you – or let us jump in to help
• Give access to agencies and other third parties while controlling review and approval processes

“We used to do a new web project twice a year. We now do web, mobile, social projects every month. CrownPeak has made us truly agile.”

Director Digital Marketing, $2B Data and Analytics Firm

Most global companies have web content management platforms in place. However, few are satisfied with the speed and flexibility of these systems and their features. These platforms are typically managed by budget-strapped IT departments that don’t have the resources to keep up with marketing needs.

CrownPeak can completely replace existing enterprise web content management infrastructures, while minimizing – often even eliminating – the migration process. Alternately, CrownPeak can "wrap" marketing-driven digital experiences around core business functions like e-commerce, support, look-up, quotes or even existing web content management systems

For organizations that require centrally managed content, CrownPeak can serve the central content repository or run side-by-side with systems such as Vignette, Adobe, Tridion, Oracle, EMC and Interwoven. This allows digital marketers to get critical projects live while leaving existing sites in existing systems. This can extend the life of current CMS implementations while enabling digital marketers to deliver improved experiences to website visitors.