Enable the Digital Experience

Empower digital marketing teams in a secure environment

"There was no other way we could afford the redundancy and
global reach we needed to be great at digital marketing."

CIO, Mid-sized Enterprise

Enterprise-Grade Architecture

CrownPeak’s architecture separates all content management functions from content delivery, allowing content in any format to be deployed into any environment.

  • Decoupled deployment
  • Flexible integrations with any existing or third-party systems
  • Content deployable in any format to any environment

CrownPeak projects can be deployed seamlessly alongside an existing CMS product and work together with mission-critical line of business applications and third party services.

What this means for IT organizations is that you don’t have to replace an existing system in order to get marketing projects to market quickly. CrownPeak can integrate with any third party system, either another content management system, a CRM platform or third party service provider. And when it comes to regulatory compliance, CrownPeak can meet any special requirements of the web hosting environment, data backup, recovery and more.

  • Empower regional groups while maintaining control over corporate data, security, and regulatory requirements.
  • Quickly launch and update new websites, landing pages or campaigns without IT involvement
  • Unleash multiple agency resources with a single interoperable platform
  • Deliver and manage content across multiple channels
  • "Wrap" IT-managed portals and applications with personalized marketing content

Enhanced Development

Feel at home in the familiar CrownPeak development environment, where all code and third-party systems and templates are supported.

  • Deliver digital experiences FAST
  • Use existing development resources
  • Integrate with existing systems

Global Multi-Site Management

  • Global workflow, delivery and security
  • Parallel development for multiple teams and agencies
  • The power of true multi-tenant SaaS

With CrownPeak you can launch as many web and mobile projects as you want, as fast as you can create them. The CrownPeak platform makes rolling out new projects easier, faster and more cost-effective than ever before.

  • Launch projects in-house using existing marketing resources – no IT assistance required
  • Train your agency in a single day and have them launch for you – or let us jump in to help
  • Develop an unlimited number of projects simultaneously
  • Preview projects in a staging environment without compromising your live environment
  • Give access to agencies and other third parties while controlling review and approval processes
  • Launch multiple projects on different timelines in different countries

“We used to do a new web project twice a year. We now do web, mobile, social projects every month. CrownPeak has made us truly agile.”

Director Digital Marketing, $2B Data and Analytics Firm

White Paper:

Rapid Launch - A Case Study (TDB)

Download Whitepaper

Unparalleled Security

Every level of content and technology in CrownPeak is protected by configurable security controls.

  • Data security
  • Functional security
  • Workflow security

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CrownPeak's SaaS-based architecture separates marketing-driven elements that drive the digital experience into their own secure and manageable environment, called the Digital Experience Layer (TM). This Digital Experience Layer consists of marketing content, look and feel, personalization, localization and mobile optimization.

Managing the Digital Experience Layer as a separate function enables organizations to launch new web and mobile projects and campaigns fast, without any IT effort.  Marketing can implement CrownPeak directly and gain full control over the entire digital experience, often for less than the cost of having an agency do a small campaign.

White Paper:

On-Premise v. SaaS WCM

Download Whitepaper

Improved Regulatory Compliance

CrownPeak offers a wide variety of turnkey services specifically designed to enhance corporate compliance and governance programs.

  • Comprehensive safety, security and confidentiality measures
  • Content governance
  • Identity management

Enhance corporate compliance and governance.

The systems and processes managing the organization’s valuable marketing content assets must be supported by a comprehensive program of safety, security and confidentiality measures designed to protect vital information, to meet legal and regulatory requirements and to maintain required levels of service and availability. CrownPeak offers a wide variety of turnkey services specifically designed to enhance corporate compliance and governance programs.

“CrownPeak’s approach to corporate governance, including an annual SSAE 16 audit, is unique in the sector. I’m impressed.”

Principal Analyst for WCM, independent consulting firm

CrownPeak offers the following regulatory compliance and enterprise governance support services:

  • Archive Management
  • Content Governance
  • Deep Application Monitoring
  • Enhanced Data Security
  • External Vulnerability Assessment
  • Federated Identity Management
  • Orphan Identification
  • Workflow with Audit Trail

Global Scalability & Availability

  • Scalable global infrastructure at a fraction of the cost
  • Global deployment, scalability and redundancy
  • Integration with any CDN

Unmatched Support & Service

Service, support and expertise - on demand.

  • On-demand support and expertise
  • Centers of excellence
  • Unlimited critical issue support 24/7

Technical Support

Unlimited critical issue support is available 24x7x365. Plus all product support, maintenance, management and uptime guarantees are included as part of the software subscription.

In addition to our standard services, there are two levels of additional support:

  • Extended Support, 20x5, US and European business hours
  • Global Support, 24x7x365

Centers of Excellence

CrownPeak offers customers a strategic service aimed at innovation in marketing technology. We help with best practices, strategic planning, as well as execution and project management of key projects like mobile optimization, localized marketing, segmentation, targeting, and analytics improvement.

Absolute Service On-Demand

The CrownPeak services team is available on-demand to take care of all the little things that need to happen to keep your project moving - adjusting HTML, tweaking a layout, modifying a workflow, adding a new function. And because it’s on-demand, you have the resources you need when you need them (but you don’t have to staff for it).

On-demand services are available to meet your specific needs including

  • End-user (new user) support & training
  • Template development, modification
  • Agency support
  • Integration assistance
  • HTML/CSS development and implementation
  • Developer Support

Unbeatable Total Cost of Ownership

Only pay for what you need, with no hidden costs

  • Don’t worry about hidden costs
  • Expand projects globally with no incremental investment
  • Pay for only what you need

Whenever you evaluate a new technology platform, total cost of ownership (TCO) is a key consideration. CrownPeak’s SaaS model dramatically reduces TCO. Better than that, post-implementation, your savings with CrownPeak continue as your marketing projects expand globally with no incremental investment.

"CrownPeak saved us 70% of the cost of the other options and gave us better reliability. Nothing else compares."
Head of Digital Marketing, F100 Financial Services Company

In any SaaS model, the three biggest costs of any enterprise application (personnel, software and hardware) are shared by hundreds of companies at once, reducing costs by up to 70%. Advantages of scale and the deployment of enterprise-grade infrastructure also make it possible for CrownPeak to provide superior levels of uptime, security management and performance at a lower cost, compared with traditional approaches.

Traditional single-tenant solutions hosted in the cloud don’t eliminate these key cost categories simply because they are cloud-based. Instead, the costs of personnel, software and hardware are left to the customer (you) to manage.

Tools for Today’s Digital Marketer

CrownPeak gives marketers an arsenal of powerful tools to support the most sophisticated digital campaigns.
Content Authoring & Layout

Create sophisticated websites, landing pages, micro sites, mobile sites and more with an intuitive authoring and editing platform that, once setup, anyone can use - no coding required.

Integrated Campaign Management

Go beyond email to reach your customers and prospects. Create, launch and manage multichannel marketing campaigns across web, mobile, social media, kiosks, ATMs and whatever other channels you use.

Media Asset Management

Access all your digital marketing assets (like images, text, video, creative designs, etc.) in one central place, and easily leverage them across all channels. Shared permission-based access gives you the flexibility and control to maintain brand consistency regardless of format or location.

Localized Marketing

Build localized websites that deliver a great user experience with languages, images, products and offers that are specific to a country or region, while keeping the overall brand experience consistent across the globe.

Personalization

Identify target segments, compile relevant content and deliver it via multiple channels - smartphone, tablet, website, and kiosks. Use event triggered marketing (if X happens, then deliver Y content) to personlaize the website experience using a variety of available data.

Analytics

Make better decisions with integrated best-of-breed analytics. In a single dahsboard, you get targeting and testing results, social media analytics, conversion results and key data that is integrated from anyrelevant 3rd party system. The result is a clear picture of what’s happening, what’s working and what’s not.