AContent Marketing – specifically, publishing content to be used by the consumer or business buyer to research a purchase - is more influential in the purchase decision than advertisements or in-store experiences.
I recently read an excellent article titled “The 2013 Enterprise Guide for Dummies” by Alex Williams on TechCrunch. The article triggered a few thoughts on SaaS and the enterprise.
I recently read an excellent article titled “The 2013 Enterprise Guide for Dummies” by Alex Williams on TechCrunch. The article triggered a few thoughts on SaaS and the enterprise.
Ask yourself this question: Has any meaningful SaaS company used a commercial or open-source product as the basis for their service? Salesforce.com? Concur? 37 Signals? ExactTarget? RightNow? Responsys? Demandware? Workday? Success Factors? Taleo? ADP? Crownpeak? Of course not!
There was a great profile on Clayton Christensen in the New Yorker recently. I had read his groundbreaking book Innovator’s Dilemma when it came out about a decade ago.
Imagine if a baseball executive took the approach Forrester and Gartner take: Look at the performance of the past 10 years and grade every player. Then build the team around the “best” possible players. The problem with this approach is that most of those top players would be approaching retirement.
The right way to buy WCM is to look at what you want to get out of it. Here’s one description I saw recently in a client meeting and thought was very well phrased.
Web Content Management (WCM) is a service. Let me say that again: It’s a service! A WCM product is implemented and from then on, the WCM system is the hub of a service delivered to the marketing team.
CrownPeak’s architecture is what makes things better for our customers. It’s the grand canyon of differentiation for us. Anybody can host a Web Content Management System (WCM) in the cloud, but that’s not the key.
We started this company over 10 years ago. To say we were early in the market for SaaS is a bit of an understatement. When we started out, our customers tended to have limited IT support to get their Web Content Management (WCM) needs met. In other words, the early buyers were customers with few other options.
Perhaps the most important business problem CrownPeak solves is enabling massively parallel development for large organizations with many web sites. Picture the large organization with 100+ web projects.
Enterprise IT organizations and/or eBusiness groups have created and run many of the most impressive Web Content Management (WCM) projects ever seen. These WCM shared services span hundreds of sites, integrate dozens of custom and 3rd party functions, and support entire global organizations.
Web content management (WCM) is the hub of digital marketing. It enables the creation and management of web sites and the mobile web experience. It is the “feeder” application for customer data flowing into the CRM system.
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