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"We spun this company out of the parent on very short notice.
CrownPeak had all of our public sites live on their platform in 4 weeks. Incredible."
Improve performance with personalization
Leverage visitor profile and behavior data to deliver targeted messages across channels.
- Deliver different experiences to different visitors
- Test content variations on different audience segments to improve conversion
- See data on visitors in real-time to assess how targeted content performs
Personalization means delivering tailored content and experiences to different audiences in different contexts. When we know who the visitors are, we can serve content based on what we know about them. Even when we don’t know who they are, exactly, we know many things about them—what search terms they used, what they click on, time, device, location and more. This data can be used to personalize their digital experience even further.
With CrownPeak, you can improve the performance of your global websites by personalizing content on specific pages, landing pages, campaigns, promotions, social media networks, mobile experiences and more.
- Leverage existing data sources like CRM or email marketing systems to personalize website experiences
- Capture data on anonymous visitors that, when they convert, is kept as part of their record and pushed into your CRM, email or nurturing tools
Build global brands with localized marketing
CrownPeak enables you to implement localized marketing programs quickly while managing marketing assets around the globe.
- Control brand compliance while giving local teams the flexibility they need.
- Engage with multiple global and local agencies and language translation services
- Manage regulatory compliance requirements worldwide
Having a global web presence is about more than having web pages translated into multiple languages. It also means addressing localized content including product offerings, pricing, promotions, special offers, messages, images and more.
- Launch global websites in weeks rather than months
- Leverage content across regions regardless of where it is created
- Establish workflows for review, approval and collaboration
“Before, when a region wanted to go somewhere, they called and asked us to drive them there. Now we throw them the keys”
VP Global Digital Platforms, International Financial Services Company
Easily optimize for mobile devices
Optimize experiences for mobile smartphones, tablets and whatever comes next.
- Easily create different content and experiences for mobile platforms, devices or segments
- Natively accommodate responsive design principles
- Target different segments and personalize and test content variations for mobile visitors
Creating optimal mobile experiences means providing the right content at the right time in the right context. Using CrownPeak, you can target content for a specific mobile device or to a specific target segment using a mobile device. Delivering a different message to site visitors from Canada on a specific device is as easy as delivering a different message to visitors who click on a certain button or who log on to your site.
The result? Your team can launch a mobile campaign or a whole new mobile site with content targeted specifically for mobile users–without ever speaking with an IT person, or knowing code.
All these mobile marketing capabilities come standard with the CrownPeak platform. There are no add-ons or upgrades. No additional programming or development. Unlike other content management solutions, CrownPeak offers these custom solutions straight out of the box – and take very little time to implement
“We went from having a huge mobile marketing problem to having a live mobile website in just a few weeks once we moved to CrownPeak”
Marketing Technology Specialist, Global Pharmaceutical Company
Manage integrated campaigns
Give visitors a better experience and get better results with integrated campaign management.
- Use targeting, testing and personalization to customize every interaction
- Optimize messages, offers and delivery for specific channels like Facebook, email or banner ads
To deliver an integrated campaign, the technologies you use must be, well, integrated. This used to mean a big technical project. But with CrownPeak, marketers get plug-and-play integration with every major CRM, marketing automation and social media platform.
When these tools work together, your content management system becomes a source of rich customer data. You can capture data and analyze conversion patterns to optimize the overall digital experience and deliver valuable data to your sales and marketing teams.
“Nobody saw value in digital marketing until we moved to CrownPeak. Now we have a unified brand across every market and drive ever-improving lead generation across business units. We’re moving the needle for this company!”
VP Digital, Global Professional Services Company
Integrate social media publishing
Push unique, targeted content to different social media sites.
- Track any conversion and optimize results with real-time social media analytics
- Deliver targeted social media messages based on behavior, interests, location and more
Social media has become an integral platform for marketers because of the direct connection it provides customers. The challenge with social media marketing is managing all the content across multiple channels – Facebook, Twitter, YouTube, Google+, StumbleUpon, LinkedIn, Pinterest, Slideshare, Instagram and sites that haven’t even launched yet.
CrownPeak lets you manage all your social media content from the same system as the rest of your digital content.
You get an economy-of-scale that dramatically improves efficiency and effectiveness. The interface to manage social media content is easily shared with your marketing agencies and other partners. Best of all, you can use web, mobile and email content in social media channels and vice versa.
Tools for Today’s Digital Marketer
CrownPeak gives marketers an arsenal of powerful tools to support the most sophisticated digital campaigns.
Content Authoring & Layout
Create sophisticated websites, landing pages, micro sites, mobile sites and more with an intuitive authoring and editing platform that, once setup, anyone can use - no coding required.
Integrated Campaign Management
Go beyond email to reach your customers and prospects. Create, launch and manage multichannel marketing campaigns across web, mobile, social media, kiosks, ATMs and whatever other channels you use.
Media Asset Management
Access all your digital marketing assets (like images, text, video, creative designs, etc.) in one central place, and easily leverage them across all channels. Shared permission-based access gives you the flexibility and control to maintain brand consistency regardless of format or location.
Localized Marketing
Build localized websites that deliver a great user experience with languages, images, products and offers that are specific to a country or region, while keeping the overall brand experience consistent across the globe.
Personalization
Identify target segments, compile relevant content and deliver it via multiple channels - smartphone, tablet, website, and kiosks. Use event triggered marketing (if X happens, then deliver Y content) to personlaize the website experience using a variety of available data.
Analytics
Make better decisions with integrated best-of-breed analytics. In a single dahsboard, you get targeting and testing results, social media analytics, conversion results and key data that is integrated from anyrelevant 3rd party system. The result is a clear picture of what’s happening, what’s working and what’s not.
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